WULING CAN REBADGE HOLDEN CAPTIVA FOR AUSTRALIAN MARKET?
Honestly, this is a good/bad idea for rebadging from China-Brand manufactured in Indonesia. Because of a gap between Equinox and Trax very huge for Australia Market. Somehow, it is suitable for a portfolio of Wuling to represent a build quality of the product they build before.
Okay, Chevrolet rebadged Holden Captiva comes into Australia market with excellent sales and makes Holden has better deals. Somehow, Captiva was a medium crossover who beaten by Toyota RAV4? Or Holden using Equinox which is not much like an average crossover we look it.
But, Holden still unknown and General Motors as a parent company hasn’t decided the life of Holden. Unless they know, Wuling has a problem solved for Holden.
Again, Holden is Australian Pride, and they want a car who represented Australian people and who needed a vehicle within a good design and desires to create a big sound. Sounds Picky, if Holden creates some new way to build new SUV to pick a new product under Equinox. Or change it into Captiva in the Australian Market. Perhaps, we know Chinese product now has the better quality first time they enter the market with other plagiarism design.
Somehow, they have a lack of quality and shallow marketing. Sell like crap without warranty and other problem. Perhaps, we see other reason why Holden still finds built car from European instead using platform from Chevrolet.
Then, design from Peugeot not very attractive rather than drawing from Chevy or Buick or GM product elsewhere. Or, Holden attracts to try to create a new platform itself. Then selling it to the Chevrolet.
Perhaps, General Motors must understand market and reliability. Also, Australia market much different rather than Southeast Asia Market who much needed lot feature and pretty cheap price. (You know Indonesia people who buy car it,s emotional reason than functional reason).
Then, experience and safety feature could give more. Because Australia has bring more safety standar.
Perhaps, SAIC as carmaker and holding company who care for brands such a Wuling in Indonesia could consider about Australian market if they wanted to enter market in Australian. Because, china product could be consider different than any product who sold in Australia.
